Unlocking the Purple Rupee in India's Tourism and Hospitality Sector

Accessible tourism is emerging as a high-growth global market,projected at USD 170–230 billion by 2032–33, while India’s tourism and hospitality sector is expected to reach USD 60 billion by 2028. Travellers with accessibility needs—often accompanied by family and staying longer—represent a significant, under-served, high-value segment. Driven by demographic shifts, rising disability prevalence, medical tourism, and increasing ESG and regulatory focus, accessibility is no longer merely a compliance requirement but a strategic economic and brand opportunity. This report seeks to examine the scale of this opportunity and provide insights to help policymakers and industry leaders understand and unlock its potential.